As a Senior Digital Designer, I led the creative conceptualization, execution, and implementation of Honest's mobile app and web front facing user experiences. Working alongside DTC, developers, and cross-functional marketing brand teams, I helped design new CRM emails (including developing new email styles and templates), campaign landing pages, web banners, marketing tiles, and interactive modules for Honest.com. In preparation for their IPO launch and time after, I've led their homepage redesigns and designed the foundation for their brand video/reel to help promote their sustainability/clean ingredients story and drive a seamless experience in sales, traffic, and consumer acquisition/retention.